Welcome to a special London 2012 edition of Time for Tourism, highlighting the opportunities for Norfolk's tourism industry, and sponsored by Norfolk County Council.

To all our Norfolk Tourism partners, we hope you enjoy this edition and ask that you please forward this to your individual members with the suggestion they sign up to receive all future issues.

"London 2012 is literally a 'once in a lifetime' opportunity. And it is not just about a few weeks of sports – it is a massive opportunity to raise the profile of Norfolk as the closest major holiday destination to London. The positive impact of the Olympic Games for Tourism in the UK is already beginning with tickets on sale – and it will last not just for the next 15 months, but for at least 4 years after the Games. That is well documented from previous host nations.

Minimising the challenges and maximising the opportunities for those of us in the Tourism industry in Norfolk will need collective action, and that work has started. It will also need individual businesses to use the right messages and understand what they need to do themselves – and that is what this toolkit is all about. I urge you to make the most of the Toolkit and help us all to make the most of this great opportunity for Tourism in Norfolk. We have an unrivalled offer here, we are ready to welcome more visitors – and we are Closer to London than many people think…"

The 2012 Tourism Business Toolkit comprises key marketing messages and FAQs, branding – logos and guidelines, images, 2012 Games information, signposts to relevant resources, advice on best-practice, Fair Price Charter and Quality Assessment, welcome tips and more.

Download the 2012 Tourism Business Toolkit - PDF (2.3mb)

Related Links

• Key Marketing Messages
• Logo and Guidelines
• Images

Key websites

• www.2012.ntqt.co.uk
• www.visitnorfolk2012.com
• www.norfolkcelebratingtalent.co.uk